Express Guide to Audiovisual Production for SMEs: Stages, Equipment, and Tips 🎬

Express Guide to Audiovisual Production for PYMES

In today’s digital world, audiovisual production is no longer exclusive to large brands. More and more SMEs are opting for audiovisual material to explain their services, train their teams, or promote their products. In this express guide, we show you how to produce a video step by step, what you need, and why it’s a worthwhile investment.

💡What is audiovisual production?

Audiovisual production is the process of creating content in video format, combining image, sound, and narrative. This type of material is used in marketing campaigns, training, social media, and corporate presentations.

For SMEs, institutional, educational, or promotional videos allow them to communicate clearly and build trust with clients and employees.

🎥 Stages of Video Production

Creating a professional video involves following three key stages. Each stage fulfills an essential function for achieving a successful result:

Pre-production 📝

This is the planning phase. Here, the video’s objective, target audience, script, budget, and timeline are defined. The technical and artistic team is also selected.

What are the key elements in this stage?

Clear brief with objectives
Script or outline
Locations and permits
Casting (if applicable)

Production 🎬

This is the filming stage. Everything planned is transformed into images. This stage requires cameras, lighting, sound, and directing.

What are the needs in this stage?

Trained film crew
Good time and resource management

Quality control on every shot

Post-production 💻

Key aspects in this stage:

This is the video editing stage, where shots are selected, color is adjusted, and music, subtitles, effects, or motion graphics are added.

Use of professional software
Color correction
Integration of graphics or animations
Versioning for different platforms

🛠️ What audiovisual production equipment does an SME need?

You don’t need access to a film studio to create quality content. Below you can see the basic equipment needed to create successful audiovisual material:

DSLR or mirrorless camera
External microphone
Tripod or stabilizer
LED lights
Computer with editing software (such as Premiere or others)

📚 Production of educational and institutional videos: where to start?

Educational videos are ideal for training staff, while institutional videos help showcase brand identity and purpose.

To begin:

Define a specific objective (inform, train, sell): Having a well-defined purpose for the video makes it easier to focus the message. Do you want to explain a service? Train staff? Promoting a product? The objective will guide every creative decision.
Identify your audience: Who are you talking to? Creating a video for employees is not the same as creating one for potential clients. Understanding their interests, age, level of knowledge, and consumption habits is key to connecting.
Write a simple and clear script: You don’t need to be a professional screenwriter. The important thing is that the message is understood and has a logical order. Less is more: prioritize clarity over embellishment.
Choose the right format: It could be an animated video, an interview, a testimonial, or a tutorial. The format should adapt to the message and your brand’s style.
Think about the distribution channel: Will it be for social media, a website, WhatsApp, or presentations? Each channel has its own dynamics. For example, Instagram requires short, visual videos.
Consider working with experts: A specialized production company can help you professionalize the content, optimize time, and ensure the quality of the final result. So you don’t have to do it all alone

🚀 How Escena Cuatro can help you

At Escena Cuatro, we have experience working with SMEs in various sectors, helping them transform ideas into professional videos that inform, engage, and deliver results.

We adapt to every stage of the process, from the initial concept to video post-production, with solutions tailored to your timeline and budget.

One case we particularly like is that of Dinamex, a Mexican company that entrusted us with their corporate content. The result was a piece that communicates their essence clearly, attractively, and memorably. 💡